Creator ScoutABOUT
The influencer economy runs on trust and screenshots. We're fixing that.
Creator Scout is India's escrow-first marketplace for brand–creator collaborations. One workflow, one price, one invoice — from first booking to final payout.
WHAT WE ARE
A marketplace with the plumbing built in.
A marketplace where brands book creators at a listed price, funds sit in escrow until work is approved, and every payout carries a proper invoice. No DMs. No half-on-UPI. No chasing a founder over WhatsApp for a status update.
WHY WE BUILT IT
Multi-billion dollar market. Zero infrastructure.
The Indian influencer economy is a multi-billion dollar market that still closes deals over voice notes. Creators wait 60+ days to get paid. Brands lose track of who's posting what. Agencies mark quotes up 40% and call it “management.” The entire industry ran without escrow, without a defined workflow, without a real dispute process — just trust and screenshots. We wanted the boring, obvious version.
HOW WE'RE DIFFERENT
Four principles, no asterisks.
- 01
Escrow before work starts.
No creator ships a deliverable until the money is held on-platform. No brand releases funds without seeing the work. If a brand goes silent for 5 days on a submission, the creator can request a platform review and support steps in — the platform enforces what a handshake never could.
- 02
The creator pays the fee, not the brand.
Most marketplaces charge the brand — which means every quote gets inflated to cover it. We flipped it: the listed price is what the brand pays, flat. The platform takes its cut from the creator's earnings. Quotes stay clean, no line-item negotiation.
- 03
Real invoices, real tax.
Every payout carries the correct TDS (0.1% with PAN, 5% without — Section 194-O of the actual Act, not the 10% your agency uses), a proper GST-inclusive fee breakdown, and an invoice both sides can hand to their accountant.
- 04
Distribution beats extraction.
Creators who bring their own brands to the platform pay 0% platform fee on those deals — for life, no cap, no expiry. We'd rather reward the people building the market than tax them for it.
WHO IT'S FOR
Two sides of the same workflow.
Brands
Who want to book creators at a listed price — no agency overhead, no negotiation loops, no opaque fees.
Creators
Who want to price their work honestly, get paid on time, and stop chasing invoices over DMs.
BUILT BY
Hi, I'm Shubh.
I built Creator Scout so India's brand–creator deals stop running on DMs and prayers. I'm solo, self-funded, and read every support email myself — tell me directly when something feels off.
shubh@creatorscout.in